For a good number of topics we search on the web today, we are repeatedly doing the same search all over again. Weather report for Tahoe in the winter, apartment rental listings on craigslist and mortgage rates are common examples that come to mind. Everytime I am searching for such topcis, I just wonder why it can’t be simpler. Why can’t I get this search to work for me and let me know when things of my interest happen. If you add up all such searches performed by all the users on the web today, I believe it will be a sizeable number of searches, which could potentially be made persistent by letting them run in the background and alert the users when a new matching result pops up. It will save every user a lot of effort and frustration with having to do the same thing again and again, but most importantly will help her find something she wants to know exactly when it happens. Its not an easy problem to solve but I think we are at a juncture, in terms of when we can solve it just enough to make it instantly useful and valuable and then build on it.
Fliptop, which was initially incubated at BetterLabs, is solving this problem with its first two products that launched at DEMO 2010 on Monday. The best way to understand it by watching this 6 mins DEMO pitch from Fliptop CEO Doug Camplejohn: Click here to watch.
Persistent search has a lot of implications. The total number of searches will reduce as persistent search gets wide adoption. Search gets a lot more democratized as publishers gain control of users who are searching for topics they cover or their latest updates. Search might also loose is current dominant role as the middleman between user and information, especially for searches that can be made persistent. A lot of possibilities but its too early to predict anything other than that it will be interesting.
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