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	<title>BetterLabs &#187; Inbound Marketing</title>
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	<description>We incubate products for early stage startups.</description>
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		<title>Focused Message</title>
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		<pubDate>Fri, 08 May 2009 07:54:07 +0000</pubDate>
		<dc:creator>Vaibhav Domkundwar</dc:creator>
				<category><![CDATA[Inbound Marketing]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[obama marketing]]></category>
		<category><![CDATA[obama online marketing]]></category>
		<category><![CDATA[obama social networking]]></category>

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		<description><![CDATA[The Obama campaign focused on simplicity, consistency and relevance during their nearly two-year march to the White House. They understood the glut of noise their message needed to cut through to be received, and their relentless focus on crafting a sticky message made it simple for voters to hear, believe and share with others. And [...]]]></description>
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